Technical SEO: Refining Your Website

Creating a good website isn’t just about its design or its content. Its also about ensuring that your website is technically sound so that it is easily discoverable by search engines. Without implementing Technical SEO strategies, search engines will struggle to crawl, index and understand your content. This means your website will struggle, as a whole, to rank and appear in search results pages.

It’s therefore pivotal not to underestimate the technical side to SEO. Otherwise your website might struggle to pull in organic traffic and win conversions. In this blog, we’ll break down what technical SEO is, and how you can ensure that your website is fully optimised for search engines.

What is Technical SEO?

Put simply, technical SEO is ensuring all the technical aspects of your website are optimised for search engines. This includes everything from site speed and crawlability, to the mobile-friendliness of your web page. Ensuring your website is fast, easy to index, and optimised for mobile use is critical to ensuring your site is favoured by search engines, boosting your rankings and online visibility.

The Importance of Technical SEO

Technical SEO is important because of the way in which search engines discover your website. Search engines will understand your website by ‘crawling’ it; bots will crawl through each individual page on your website and use the information they discover to judge whether your site is relevant to the search queries of customers.

Meanwhile, technical SEO will also ensure your website is faster and more easily accessible for users, providing a seamless user-experience for your cherished customers. It’s therefore essential to take the technical side to your website seriously, so your business can receive as much online exposure as possible.

The Basics of Technical SEO: Crawlability

First and foremost, it’s important to improve the ‘crawlability’ of your site. You can do this by reducing or eliminating the number of technical faults on your site and ensuring your website has good architecture. This includes removing broken external links, removing duplicate content, and improving the internal linking structure of your site. This will help bots to crawl your website and better understand its contents. Remember, if a bot struggles to navigate your website, your customers will to! Other elements, such as having Schema data, will also help communicate the structure of your website to crawlers.

Once you’ve cleaned these errors up, it’s then important to properly index your website: it’s important to submit new web pages to Google so they can be crawled ASAP. You should also consider using XML sitemaps to further communicate the structure of your site to crawlers. This is especially important if you have lots of different website sections.

Site Speed

The speed of your website is also an essential consideration. A slow website is not only more difficult for crawlers, but also for your site’s users. People won’t want to stick around if your web pages are taking forever to load, meaning you’ll lose out on valuable traffic and potential revenue.

It’s therefore important to run audits on your site to discover any pages that are operating slowly. Do you have excessive amounts of content on pages? Oversized images? Lots of videos, links and infographics? These can all harm the speed of your site and make it a nightmare to navigate. Be sure to amend these so your website operates as smoothly as possible!

Mobile-friendliness

Don’t underestimate the optimisation of your website for mobile phone use. Google estimates that around half of all its users access websites via mobile phone mediums. It’s therefore essential to check each of your web pages. Specifically examining whether they display information effectively on a smaller screen ratio and is still easy to navigate.

Do images fit on the screen? Is text broken up enough? Are menus still easily accessible? This will help ensure you provide the smoothest user-experience possible for your customers across all devices. This will help to bolster traffic and convert more clicks into conversions.

Call Chameleon for all your SEO needs

If this sounds like too much hassle, or you don’t want to fork out for in-house SEO costs, Chameleon can help! We are experts at ensuring your websites are technically sound and optimised for search engines. We’ve been helping our clients climb to the top of Google search results for 23 years.

We have the experience required to help give your website the technical infrastructure and proofing it needs to make it BIG online. Get in touch with us today to find out how one of our in-house SEO specialists we can help elevate your website – and your business – to new heights.