Question 1

What is SEO?

Accepted Answer

SEO stands for Search Engine Optimisation. This area of digital marketing helps improve your website’s ranking in google for carefully researched keywords. Getting you seen, increasing your visibility, and improving your website traffic. Using a range of strategies, we will boost your organic reach over time. If your website needs more high-quality traffic, then you need SEO services.

Question 2

Do I need an SEO company?

Accepted Answer

It depends on your specific business and marketing goals. SEO companies help improve your website's search engine rankings and drive more traffic to your site, which can lead to more sales or leads. However, if you have the time, resources, and knowledge to do SEO on your own, you may not need to hire an SEO company. Additionally, it's important to note that SEO is a long-term strategy and it can take time to see results.

If your competitors are using an SEO company and they most likely are then you should consider your capabilities internally compared to an agency.

Question 3

Why SEO is important for small business?

Accepted Answer

SEO is important for small businesses because it helps them compete with larger companies by making their website more visible to potential customers through higher search engine rankings.

Cost-effective: SEO is a cost-effective way to drive targeted traffic to your website. It can be less expensive than traditional forms of advertising such as TV, print or radio ads.
Local SEO: SEO can help small businesses target local customers by optimizing their website for local search terms and by creating local business listings.
Increased Visibility: SEO can help small businesses increase their visibility on search engines, making it easier for potential customers to find them.
Credibility: A higher ranking in search results can increase a business's credibility and trustworthiness in the eyes of potential customers.
Long-term strategy: SEO is not a one-time effort, it's a long-term strategy that will continue to drive traffic and sales to your website for years to come.

Overall, SEO can provide a level playing field for small businesses to compete with larger companies and provide them with a cost-effective way to reach new customers.

Question 4

How long does SEO take to get results?

Accepted Answer

The speed of SEO results usually depends on how fast our recommended changes can be implemented, and to what standard. As we work on an hourly basis, the same investment over 3 months for a 4-hour client could be achieved within 1 month for a 12-hour client, speeding up progress. However, generally, we tend to say 6-12 months is a good estimate for seeing some results from your SEO. This allows time for Google to read and recognise our changes and adjust your website rankings accordingly.

Question 5

How much does SEO cost?

Accepted Answer

A monthly SEO budget should vary depending on the size of your business and the speed with which you want to see progress. Our rates here at Chameleon are transparent and competitive within the SEO industry. We simply charge £75 per hour + VAT. Our packages start at 4 hours per month, with no upper limit. The possibilities of what can be achieved with SEO are endless, and our packages to this unlimited potential.

Question 6

Can I learn SEO on my own? Why do I need Chameleon?

Accepted Answer

Many people believe that they can save time and money by learning SEO themselves. While it is true that there is a wealth of SEO resources out there, they often contradict themselves and can become quite confusing for those new to the field. In the long run, it isn’t faster, cheaper, or easier to do SEO yourself, as most often this then requires the work being started from scratch later on down the line, especially if the work is not future-proofed or updated as needed. However, we do sometimes work on a consultation-only basis and can help support our clients in understanding what we do.

Question 7

Would Chameleon work with my business?

Accepted Answer

We work with a range of industries and help businesses ranging from one-man-bands to SMEs, to huge corporations. Whether you’re familiar with SEO processes or need guidance throughout the process, we’re more than happy to help! We have also worked with a variety of external or in-house marketing teams or single-staff members. No matter your business model, Chameleon can be flexible in our work and adapt to suit your needs.

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