Jaguar's New Logo. Is Jaguar's controversial rebrand a bold move for the future or a betrayal of its luxury heritage? Chameleon dives deep into the topic.

Learn how to use color effectively in web design to convey mood, guide user actions, and enhance brand identity. Discover Chameleon’s bespoke design services.

The evolution of the McDonald's logo reveals over 80 years of brand growth. Learn how branding helped shape a fast-food cultural phenomenon.

With effective competitor research, you can learn what is working well for your competitors, what tactics they use to achieve success, and what gaps there are in the market that you can exploit.

Read our 8 top tips for creating a new company website. From web design to SEO, learn how your website can stand out in the digital landscape.

New Balance have been able to transform their brand image from that of ‘dad shoe’ to one of the trendiest fashion brands in the world. We breakdown how New Balance have made clever use of digital marketing campaigns to achieve this.

Crafting a distinct brand identity and designing a user-friendly website are fundamental steps in digital marketing that can set your business apart from the competition.

"Where shall we stay? An Airbnb?" We breakdown how Airbnb, through astute digital marketing campaigns, have been able to build an industry-shattering empire.

We explore how Guinness have sustained 260 years of marketing excellence, and how their marketing campaigns have adapted to thrive, rather than falter, in the 21st Century.

Google have announced that the Google Business Profile Chat Feature will be scrapped at the end of July. We breakdown how businesses can respond to the news.

What is technical SEO? With over 23 years SEO experience, we break down how you can optimise the technical aspects of your site for search engines.

The evolution of the BT logo reflects how BT have grown and adapted as a brand through the years. Staying updated with the times and their target audience.