Chameleon Digital Marketing Agency Insights

The McDonald’s logo has come to represent so much more than just delicious fast food. Since it’s humble origins as a hamburger stand in California to a global powerhouse that serves over 100 countries, the McDonald’s logo has become a true cultural icon. You will struggle to find a single child in any of the…

With effective competitor research, you can learn what is working well for your competitors, what tactics they use to achieve success, and what gaps there are in the market that you can exploit.

Read our 8 top tips for creating a new company website. From web design to SEO, learn how your website can stand out in the digital landscape.

New Balance have been able to transform their brand image from that of ‘dad shoe’ to one of the trendiest fashion brands in the world. We breakdown how New Balance have made clever use of digital marketing campaigns to achieve this.

Crafting a distinct brand identity and designing a user-friendly website are fundamental steps in digital marketing that can set your business apart from the competition.

“Where shall we stay? An Airbnb?” We breakdown how Airbnb, through astute digital marketing campaigns, have been able to build an industry-shattering empire.

We explore how Guinness have sustained 260 years of marketing excellence, and how their marketing campaigns have adapted to thrive, rather than falter, in the 21st Century.

Google have announced that the Google Business Profile Chat Feature will be scrapped at the end of July. We breakdown how businesses can respond to the news.

What is technical SEO? With over 23 years SEO experience, we break down how you can optimise the technical aspects of your site for search engines.

The evolution of the BT logo reflects how BT have grown and adapted as a brand through the years. Staying updated with the times and their target audience.

Wondering if your website is outdated? Find out how the power of SEO can help you revamp your site, and start getting more traffic and conversions today.

Influencer marketing is a growing industry. With more brands opting to work with influencers in their marketing campaigns over traditional marketing methods.

If you’re a business selling products in 2024, you need a well-crafted e-commerce website. Hiring an agency for a website could be the best decision you make!

SEO for small businesses plays a pivotal role in ensuring your business stands out amidst the crowd. Reach out to Chameleon for SEO and Marketing strategies!

Marketers can gain useful tips from the Nike Marketing strategies. Keeping up with a moving industry, top-level collaborations & staying true to their values.

AI Marketing is everywhere in 2024. Since the release of ChatGPT at the end of 2022, digital marketers have evolved with it to embrace AI in the industry.

Managing your social media whilst running your own business is not easy. Here’s some simple tips for managing your own social media alongside your business!

Disney started with films and merchandise, and grew into theme parks, cruises and a streaming platform. Take a look at the magic behind Disney’s marketing!

This is your sign to spring clean your website & boost your business! Especially if it’s been a while since you’ve updated and refreshed your website.

Visual Content Marketing is the at the centre of the digital world. As an effective way to reach your audience, it’s essential to have a strategy in place.

The Gmail and Microsoft DMARC Policy UPDATE that you may not be aware of is something you need to take note and check ASAP.

Every good marketer knows the Bad SEO Practices to AVOID when creating for clients. If you’re giving it a go for yourself, read on to know what to avoid!

Neuromarketing informs many of the decisions in marketing campaigns, in order to reach target audiences effectively. Read the blog to learn more about it!

Get ahead of the curve for your business! Choose Chameleon as the digital marketing experts for your marketing strategies and business growth in 2024.

There are plenty of different methods you can use Google Ads to work for you and your business. Read on to learn how Google Ads can boost your business!

There are many advantages to Outsource Marketing as a business. You’re paying for a team of experts, and they know to avoid silly mistakes. Read on to learn!

Kevin the Carrot is a beloved character that returns every Christmas in Aldi’s campaigns. Learn about how the creation of Kevin boosted Aldi’s Christmas sales!

It’s nearly Christmas! And the Grinch is here to share his story with his guide to customer retention for your business. Read on to learn more!

AI Personalisation is the future of marketing, it’s everywhere. It’s almost expected by customers to receive a personalised experience from the businesses.

Learn the best practises of implementing Google Ads with this blog! Make sure you’re making the most of your budget and creating effective ads campaigns.

Stay ahead of the curve and prepare for success in tomorrow’s content marketing world. Read the blog to learn about the impact of AI, voice search & more!

Micro-moments are the foundations of connection within marketing. It’s how to subtly connect with your target audience in small aspects of their life.

Discover the silent force shaping digital marketing success: keyword research. With the right keywords, you can create targeted content for higher visibility.

At Chameleon, we’re here to make sure you’ve got everything covered during your website launch. Have a read of our checklist when developing your websites!

Wrexham AFC have a unique story for a football team in the UK. There’s not many football teams owned by successful Hollywood actors…

Audience research is the beginning of targeting the perfect customers for your business. Read on to learn how to nail your audience personas and the research.

Your content is the core of how your customers view your business. Create interesting & engaging content to attract your target audience.

The Google 3-Pack is the perfect combination of the digital marketing world with physical stores. Your business needs to know how to benefit from this strategy.

Blogs, as spaces to promote businesses, have many benefits and in the digital marketing sphere, blogging is useful for multiple reasons…

Good UX writing can either make content really shine or hold it back. No matter how interesting it is, it has to be easy for anyone to read and understand.

HelloFresh are dominating the meal-kit delivery world, thanks to their quality marketing strategies. Read on to see what you can learn from their tactics!

The perfect website needs to be tailored to your target audience and to suit your business. Gen Z are the new audience with the most digital experience.

BookTok has brought a resurgence of books and readers back into bookstores. Read here about the genius marketing of TikTok and finding the right audience.

Navigate the latest Google update with expert insights. Discover the new changes, their impact on digital marketers, and strategic adaptations for success.

It’s never a one size fits all approach, but anyone can reap the benefits. Get started on the ideal digital marketing strategy for your business ASAP!

It’s been almost a month since the end of Universal Analytics, and Google Analytics 4 has officially taken over. Let’s take a closer look at GA4!

Barbie has been an iconic figure for decades. She’s inspiring and aspirational, to young girls and marketers alike! Check out Barbie’s marketing success & tips!

Your business NEEDS its own website. It’s not an optional addition in 2023. Your competition is taking away the chances of your success with a digital presence.

UX design is an essential part of creating and maintaining a website. There’s certain things every business should do for a successful digital presence!

It’s been a big year for us at Chameleon, and for the digital marketing world as a whole. Read on to see how we’ve evolved and adapted through 2023!

If you’re looking for a creative job, then maybe a career in marketing is for you? You’ve got some of the skills already…

SEO has always been a crucial part of a digital marketing strategy for businesses. And it’s not going anywhere. Find the talented SEO experts at Chameleon!

AI in marketing is no longer a distant dream or a futuristic concept – it’s already here, and it’s transforming the way businesses engage with their customers.

Google is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4), ushering in a new era of data analytics.

We are thrilled to announce our latest endeavour – sponsoring a Mini racing team! See how Chameleon is making its mark on the racing circuit.

Looking to take your paid marketing campaigns to the next level? Read on to learn how targeting and segmentation can help boost your ROI and drive conversions.

In 2023, there’s been a huge increase in AI-powered tools becoming more mainstream. The digital marketing world is adapting to keep up with these changes.

Investing in SEO is essential for your business. The best use of your time & resources is choosing an SEO company to boost your website. Read on to learn more!

Discussing mental health in the workplace and the benefits of positive mental health, to the employees and the business itself.

There’s benefits to both organic and paid marketing strategies. But finding the best combination can be tricky. Learn about both to choose the best for you!

Google Ads are cost-effective and drive results for businesses. It’s a simple method to take your business to the next level. Read on to learn all about them!

We’re discussing creativity in marketing to celebrate World Creativity and Innovation Day in 2023! And how it boosts your business and your position in Google.

The UK Government will be conducting a test for the new Emergency Alerts system on Sunday 23rd April at 3pm. Here’s all you need to know.

We’re back with ANOTHER 10 tips for boosting your WordPress website, and inevitably boosting the performance of your business!

Local SEO is key to getting discovered by your local customers. Don’t wait any longer! Read on to find out how local SEO will boost your business!

Have you heard of The Google Guarantee? It’s an excellent way to put your business ahead of your local competitors. Learn all about it here, so read on!

It’s key to the success of your business, to know how to boost the performance of your WordPress website. Read on to learn our helpful tips!

Have you mobile optimised your website? There’s plenty of common, easy mistakes to make, but the Chameleon web developers are experienced in overcoming them!

Creating an aesthetically pleasing website is just step 1. Getting discovered on Google is the next stage. Read our blog to learn how with On-Page SEO!

Just because it’s cheaper to build your own new website, doesn’t mean it’s better or more cost-efficient. Consider choosing an experienced web design agency!

A well-crafted marketing plan helps ensure that your business has the best chance of achieving its desired outcomes. Read more to see our helpful tips.

A digital marketer is a key element to the success of businesses online, by improving website performance, website content and social media presence.

There’s a lot of Digital Marketing myths and outdated information out there in Google about the industry, here’s our round-up of the ones to ignore now.

It seems like everyone is using AI, for their marketing, in some form. If you’re not using AI, read on to learn how to use chatbot tools effectively!

Whilst what is defined as content has expanded from websites to social media, Bill Gates stating ‘Content Is King’ couldn’t be more accurate in 2023.

A web designer can help your business in a variety of ways. They create websites that are visually appealing, easy to navigate, appeals to your target audience.

Are you struggling to convert website visitors into paying customers? Here are some tips to help you out!

There is often a fine line between good and bad design, so here are our tips on how to make sure your designs are top class.

As the UK continues to cope with the effects of the pandemic, digitisation will likely become even more important for businesses of all sizes.

We’ve just had a redesign! As you may have noticed, we’ve changed things around a little. Read on to learn about Chameleon’s new website and brand identity.

In the ever-changing social media industry the trends change everyday, but we’ve looked at the year as a whole and seen where the overall trends are heading.

Here are our top tips on how to keep your website up-to-date and what you need to be doing in 2023 to maximise your website’s potential.

Throughout 2022, the digital world and marketing industry has changed and evolved even further, and as marketers it’s important stay learning and updated.

Keeping your website simple is vital for a high conversion rate. But you’ve got to get the balance right. Here’s a little insight behind the web design.

Marketing is crucial for businesses to survive and thrive, because it helps your business to promote your products and services, reach new customers, and increase sales.

SEO and Google go hand in hand, and are even more essential for businesses. Learn all about the reasons why your business needs SEO for your website.

Your website, your first impression. Make sure your website is the perfect look for your business and represents your values as a brand.

The Chameleon brand is adapting and evolving. We’ve decided to work on a re-brand and freshen our look, by creating a new website design and social media.