31 March 2023 | Digital Marketing, Google

How Does Google Guarantee Benefit Your Business?

#image_title #separator_sa #site_title

What Is The Google Guarantee?

The Google Guarantee is a green and white badge that’s available for businesses to display on their Local Services Ads

It has been created to promote trust between the consumer and the businesses who have qualified, as they’ve been through the verification process by Google.

The green badge provides an extra level of trust, and encourages users to book through the ad where they found your business.

How Does It Work?

If your business has the Google Guaranteed badge, this means that Google trusts your business. It only works for certain industries, so you’ll have to apply to find out if you qualify, but it’s an excellent addition for local businesses.

From the customer perspective, the Google Guarantee will reimburse their invoice, up to £1500 in the UK, if they’re unhappy with the service your business has provided. It’s likely that Google will ask for further information from you and the customer in these circumstances. 

How Can I Get The Google Guarantee Badge?

First, you must be using Local Services Ads on Google, and you can apply through there. 

Google will conduct a thorough check of your business and carry out a background check on you, as the owner. Also, a background check could be done on your employees and others, depending on your business.

Once Google is happy with their checks, you’ll be awarded the green badge of honour for your Local Services Ads. Making you stand out amongst your competitors, or level the playing field if they’re already Google Guaranteed.

How Much Does The Google Guarantee Cost?

There is no cost for The Google Guarantee directly when you’re using Google’s Local Services Ads.  Which does cost money to run. 

With Local Services Ads, you pay for every lead you get through the ad, eg. each person who contacts you through your ad. The cost for each lead varies for different industries, search terms and locations. 

If you’re not using Local Services Ads, previously you couldn’t become Google guaranteed. However, Google now has the option to pay a monthly fee for small businesses, which helps to set them apart on the organic search side of Google.

How Does This Benefit My Business?

Being Google Guaranteed benefits businesses through maximising the number of leads generated and boosting your position in the search results.

Especially for businesses who use Local Services Ads, because you’ll be right at the top of Google’s results page. It’ll be an irresistible click for the user, your business with a green tick.

Chameleon Can Help You Get The Google Guarantee

At Chameleon, we’re full of knowledge and expertise when it comes to boosting businesses digitally.

If you need any help with your Google Ads and getting your Google Guarantee badge, then don’t hesitate to contact us!

We’re the experts in all things digital; web design, SEO, social media, Google Ads, and much more. Use our contact form to chat with us about ANY of our services!

Share This Content

More Chameleon Insights

The Google app icon symbolising Google's Core Update 2025
  • Digital Marketing
  • SEO
  • Web Design

Google’s Core Update March 2025: 5 Key Tips for Businesses

Instead of worrying about where your site stands, Chameleon is here to help advise you on how your busyness's website can come out stronger, rather than weaker, following Google's Core Update March 2025 update.

An example of an AI-generated image of a Tesla Pi Phone
  • Digital Marketing

The Tesla Pi Phone Hoax: A Digital Marketing Case Study

The Tesla Pi Phone rumor which has been in circulation for years is a fascinating case study in how digital hype can take on a life of its own. But how did it happen? And what can digital marketers learn from it?

Pins on a map representing SEO link-building strategies in 2025
  • Digital Marketing
  • SEO

7 SEO Link-building Strategies that Work in 2025

We l breakdown our top 7 actionable SEO link-building strategies that you can use for your website.

2025 digital marketing trends visualised over a futuristic city-scape
  • Digital Marketing

Digital Marketing Trends to Look Out For in 2025

Digital marketing trends to look out for in 2025. Find out what marketing strategies are taking the world by storm this year and how your business can adapt.

Is blogging dead in 2025? A woman sat at a desk blogging
  • Digital Marketing

Is Blogging Dead in 2025?

In the ever-evolving digital landscape, there is almost an expectation that one year, blogging will finally 'die', with video marketing, social media marketing and AI-generated content all waiting in the wings to take its place. But is blogging really dead in 2025? Well, this blog is here to prove it isn't.

A mobile phone displaying Google Map results symbolising the importance of local SEO in 2025
  • Digital Marketing
  • SEO

Why Local SEO Is More Important Than Ever in 2025

Boost your business in 2025 with expert local SEO strategies from Chameleon Web Services. Drive traffic, build trust, and stay ahead of the competition!

Woman sat at a desk learning SEO tips for her new startup business
  • Digital Marketing
  • SEO

SEO For Startups: 10 Essential Tips for Organic Growth

SEO for startups: boost your startup’s online presence with 10 essential SEO tips! Learn strategies for sustained organic growth today from leading SEO agency.

Jaguar's new logo 2024
  • Branding
  • Web Design

Jaguar’s New Logo: Calculated Gamble or Brand Implosion?

Jaguar's New Logo. Is Jaguar's controversial rebrand a bold move for the future or a betrayal of its luxury heritage? Chameleon dives deep into the topic.

Web designers deciding on a colour scheme for a new website at Chameleon Web Services
  • Web Design

How to Use Colour in Web Design

Learn how to use color effectively in web design to convey mood, guide user actions, and enhance brand identity. Discover Chameleon’s bespoke design services.

The modern McDonald's Logo on a flagpole
  • Web Design

The Evolution of the McDonald’s Logo

The evolution of the McDonald's logo reveals over 80 years of brand growth. Learn how branding helped shape a fast-food cultural phenomenon.

  • Digital Marketing

How Important Is Competitor Research in SEO?

With effective competitor research, you can learn what is working well for your competitors, what tactics they use to achieve success, and what gaps there are in the market that you can exploit.

A laptop with a website built by Chameleon Web Services on it
  • Web Design

8 Tips For Building Your New Company Website

Read our 8 top tips for creating a new company website. From web design to SEO, learn how your website can stand out in the digital landscape.