Social Media
The Growth of Influencer Marketing
Influencer marketing is a growing industry. With more brands opting to work with influencers in their marketing campaigns over traditional marketing methods.
Read MoreThe Simple Chameleon Guide to Social Media
Managing your social media whilst running your own business is not easy. Here’s some simple tips for managing your own social media alongside your business!
Read MoreA Deep Dive into Visual Content Marketing
Visual Content Marketing is the at the centre of the digital world. As an effective way to reach your audience, it’s essential to have a strategy in place.
Read MoreWhy Blogging is Still Relevant
Blogs, as spaces to promote businesses, have many benefits and in the digital marketing sphere, blogging is useful for multiple reasons…
Read MoreBookTok: How TikTok Marketing is Reshaping the Publishing Industry
BookTok has brought a resurgence of books and readers back into bookstores. Read here about the genius marketing of TikTok and finding the right audience.
Read MoreBarbie: A Marketing Case Study
Barbie has been an iconic figure for decades. She’s inspiring and aspirational, to young girls and marketers alike! Check out Barbie’s marketing success & tips!
Read MoreBill Gates Said In 1996 ‘Content Is King’
Whilst what is defined as content has expanded from websites to social media, Bill Gates stating ‘Content Is King’ couldn’t be more accurate in 2023.
Read MorePredicted Social Media Trends For 2023
In the ever-changing social media industry the trends change everyday, but we’ve looked at the year as a whole and seen where the overall trends are heading.
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