Digital Marketing

With effective competitor research, you can learn what is working well for your competitors, what tactics they use to achieve success, and what gaps there are in the market that you can exploit.

New Balance have been able to transform their brand image from that of ‘dad shoe’ to one of the trendiest fashion brands in the world. We breakdown how New Balance have made clever use of digital marketing campaigns to achieve this.

Google have announced that the Google Business Profile Chat Feature will be scrapped at the end of July. We breakdown how businesses can respond to the news.

The evolution of the BT logo reflects how BT have grown and adapted as a brand through the years. Staying updated with the times and their target audience.

Marketers can gain useful tips from the Nike Marketing strategies. Keeping up with a moving industry, top-level collaborations & staying true to their values.

AI Marketing is everywhere in 2024. Since the release of ChatGPT at the end of 2022, digital marketers have evolved with it to embrace AI in the industry.

Disney started with films and merchandise, and grew into theme parks, cruises and a streaming platform. Take a look at the magic behind Disney’s marketing!

Neuromarketing informs many of the decisions in marketing campaigns, in order to reach target audiences effectively. Read the blog to learn more about it!

Get ahead of the curve for your business! Choose Chameleon as the digital marketing experts for your marketing strategies and business growth in 2024.

There are many advantages to Outsource Marketing as a business. You’re paying for a team of experts, and they know to avoid silly mistakes. Read on to learn!

Kevin the Carrot is a beloved character that returns every Christmas in Aldi’s campaigns. Learn about how the creation of Kevin boosted Aldi’s Christmas sales!

It’s nearly Christmas! And the Grinch is here to share his story with his guide to customer retention for your business. Read on to learn more!

AI Personalisation is the future of marketing, it’s everywhere. It’s almost expected by customers to receive a personalised experience from the businesses.

Learn the best practises of implementing Google Ads with this blog! Make sure you’re making the most of your budget and creating effective ads campaigns.

Micro-moments are the foundations of connection within marketing. It’s how to subtly connect with your target audience in small aspects of their life.

Wrexham AFC have a unique story for a football team in the UK. There’s not many football teams owned by successful Hollywood actors…

Audience research is the beginning of targeting the perfect customers for your business. Read on to learn how to nail your audience personas and the research.

HelloFresh are dominating the meal-kit delivery world, thanks to their quality marketing strategies. Read on to see what you can learn from their tactics!

Navigate the latest Google update with expert insights. Discover the new changes, their impact on digital marketers, and strategic adaptations for success.

It’s never a one size fits all approach, but anyone can reap the benefits. Get started on the ideal digital marketing strategy for your business ASAP!

It’s been almost a month since the end of Universal Analytics, and Google Analytics 4 has officially taken over. Let’s take a closer look at GA4!

If you’re looking for a creative job, then maybe a career in marketing is for you? You’ve got some of the skills already…

AI in marketing is no longer a distant dream or a futuristic concept – it’s already here, and it’s transforming the way businesses engage with their customers.

Google is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4), ushering in a new era of data analytics.

Looking to take your paid marketing campaigns to the next level? Read on to learn how targeting and segmentation can help boost your ROI and drive conversions.

There’s benefits to both organic and paid marketing strategies. But finding the best combination can be tricky. Learn about both to choose the best for you!

We’re discussing creativity in marketing to celebrate World Creativity and Innovation Day in 2023! And how it boosts your business and your position in Google.

A well-crafted marketing plan helps ensure that your business has the best chance of achieving its desired outcomes. Read more to see our helpful tips.

A digital marketer is a key element to the success of businesses online, by improving website performance, website content and social media presence.

There’s a lot of Digital Marketing myths and outdated information out there in Google about the industry, here’s our round-up of the ones to ignore now.

It seems like everyone is using AI, for their marketing, in some form. If you’re not using AI, read on to learn how to use chatbot tools effectively!

As the UK continues to cope with the effects of the pandemic, digitisation will likely become even more important for businesses of all sizes.

Throughout 2022, the digital world and marketing industry has changed and evolved even further, and as marketers it’s important stay learning and updated.

Marketing is crucial for businesses to survive and thrive, because it helps your business to promote your products and services, reach new customers, and increase sales.