Bertie’s Bows: SEO

One of the first steps in our strategy was giving the home page a fresh lick of paint. We updated the imagery with higher quality, optimised images for a sleeker, cleaner look, whilst we also expanded the page’s main menu. This allowed us to expand the website’s e-commerce offerings by introducing new product categories and incorporating them into the site’s menu structure.

This not only improved site navigation but also led to an immediate boost in search rankings. Bertie’s Bows immediately started ranking on page one of Google for a number of high search volume keywords, including ‘red ribbon’ and ‘black ribbon’, off the back of these optimised collection pages.

The next step was conducting a thorough site audit to identify technical SEO issues that were negatively impacting user experience and sales. One of the most pressing issues was the site’s slow loading speed, which was deterring visitors and affecting search engine rankings.

Leveraging technical SEO techniques, we significantly improved the website’s loading speed. This resulted in a smoother and more efficient browsing experience, reducing bounce rates and increasing time spent on the site. By optimising speed, we ensured that Bertie’s Bows was well-positioned to convert more visitors into paying customers.

Understanding the importance of seasonality in e-commerce, we devised a targeted SEO campaign leading up to the Christmas period. With a spike in demand for gift-wrapping accessories, wreath-making supplies, and tree decorations, we created dedicated Christmas Ribbon collection pages to capture this lucrative market.

This yielded instant results, with these pages immediately ranking on page 1 of Google. The result was a massive spike in impressions, with a significant rise in clicks to match. At the same time, the site’s average position for its keywords was also slashed in half, placing Bertie’s Bows front and centre of the ribbon and trim market in the build up to the Christmas period. This strategic seasonal push allowed Bertie’s Bows to capitalise on the busiest shopping period of the year for the business, driving significant traffic and sales.

When we were approached by the client, getting Bertie’s Bows to Rank in the top 5 position for the site’s main keyword ‘ribbon’ was also signalled to be a top priority. To solidify Bertie’s Bows as a market leader, our SEO team took up this challenge, and the pinnacle of our success came when we  achieved a top position for this lucrative, high search-volume keyword.

These increased rankings resulted in a significant increase in organic traffic and online purchases. By optimising on-page content, enhancing technical SEO aspects, and improving the overall user experience, we helped push Bertie’s Bows to the very top of the online ribbon and trim industry.