
If you’re not utilising Local SEO as a business, you need to start ASAP!
Imagine you’ve decided to spontaneously go out for a meal. What do you fancy?
You pull up Google, hit the search bar and type ‘Indian restaurants’.
The top of the results will show the Indian restaurants nearby, not a mix of Indian restaurants from all around the UK.
This is all down to local SEO. If you want to be appearing in your potential customer’s search results, then you need to get on this.
What Is Local SEO?
Local SEO is the process of optimising your Google My Business profile to increase your visibility in the Google search results and on Google maps.
Google’s algorithm ranks local businesses for users based on relevance to the search, proximity to the person and prominence.
This means that if your business has products or services related to the search and has optimised your local SEO, you’re likely to appear high in the search.
How Does It Benefit My Business?
There are many ways in which investing in local SEO will benefit your business. Especially if your target customers are those who are local to your business.
Your competitors are definitely investing in local SEO. So if you’re not, then your potential customers are searching online and finding your competitors instead.
Almost half of ALL searches on Google are looking for local information. Meaning this is a huge market to reach into.
The majority of consumers will research online before going to a local business, which means that being easily discoverable online will lead to in-person sales and foot traffic for your business.
Local SEO is perfect for businesses that operate locally, as it’s specifically tailored to your business. You don’t have to compete with every website on Google. It allows you to focus on staying ahead of your local competitors.
How Much Does Local SEO Cost?
Directly, local SEO doesn’t cost anything, if you do it yourself. Whilst there are some things you’ll be able to do for your business yourself, if you contact an SEO agency they’ll probably do it better.
Local SEO experts have done it before, for many businesses, in a variety of industries, and can implement different tips and tricks they’ve picked up along the way.
Local SEO & Google Ads Work Together
Linking your local SEO strategy to your Google Ads can take your business to the next level. These strategies are complementary for small businesses.
The keyword research developed for Local SEO, will also be used when creating a Google Ads strategy. Using the same keywords for both means your business appears in the organic and paid search results.
Additionally, targeting the specific locations with Google Ads combined with your local SEO, your business will reach a larger number of people.
Local SEO and Google Ads work together to build a digital presence for your business and raise brand awareness in your local area.
Chameleon Are SEO Experts
This information may seem overwhelming or too complicated to do yourself. Especially when your business is what you’re passionate about.
Lucky for you, marketing is what we’re passionate about. At Chameleon, the SEO team are experts and thrive on pushing our clients through the ranks of Google.
Contact us today to boost your local SEO!
Sections:
Share This Content
More Chameleon Insights
- Digital Marketing
- SEO
- Web Design
Google’s Core Update March 2025: 5 Key Tips for Businesses
Instead of worrying about where your site stands, Chameleon is here to help advise you on how your busyness's website can come out stronger, rather than weaker, following Google's Core Update March 2025 update.
28 Mar 2025
- Digital Marketing
The Tesla Pi Phone Hoax: A Digital Marketing Case Study
The Tesla Pi Phone rumor which has been in circulation for years is a fascinating case study in how digital hype can take on a life of its own. But how did it happen? And what can digital marketers learn from it?
14 Mar 2025
- Digital Marketing
- SEO
7 SEO Link-building Strategies that Work in 2025
We l breakdown our top 7 actionable SEO link-building strategies that you can use for your website.
14 Feb 2025
- Digital Marketing
Digital Marketing Trends to Look Out For in 2025
Digital marketing trends to look out for in 2025. Find out what marketing strategies are taking the world by storm this year and how your business can adapt.
31 Jan 2025
- Digital Marketing
Is Blogging Dead in 2025?
In the ever-evolving digital landscape, there is almost an expectation that one year, blogging will finally 'die', with video marketing, social media marketing and AI-generated content all waiting in the wings to take its place. But is blogging really dead in 2025? Well, this blog is here to prove it isn't.
31 Jan 2025
- Digital Marketing
- SEO
Why Local SEO Is More Important Than Ever in 2025
Boost your business in 2025 with expert local SEO strategies from Chameleon Web Services. Drive traffic, build trust, and stay ahead of the competition!
17 Jan 2025
- Digital Marketing
- SEO
SEO For Startups: 10 Essential Tips for Organic Growth
SEO for startups: boost your startup’s online presence with 10 essential SEO tips! Learn strategies for sustained organic growth today from leading SEO agency.
20 Dec 2024
- Branding
- Web Design
Jaguar’s New Logo: Calculated Gamble or Brand Implosion?
Jaguar's New Logo. Is Jaguar's controversial rebrand a bold move for the future or a betrayal of its luxury heritage? Chameleon dives deep into the topic.
06 Dec 2024
- Web Design
How to Use Colour in Web Design
Learn how to use color effectively in web design to convey mood, guide user actions, and enhance brand identity. Discover Chameleon’s bespoke design services.
22 Nov 2024
- Web Design
The Evolution of the McDonald’s Logo
The evolution of the McDonald's logo reveals over 80 years of brand growth. Learn how branding helped shape a fast-food cultural phenomenon.
08 Nov 2024
- Digital Marketing
How Important Is Competitor Research in SEO?
With effective competitor research, you can learn what is working well for your competitors, what tactics they use to achieve success, and what gaps there are in the market that you can exploit.
25 Oct 2024
- Web Design
8 Tips For Building Your New Company Website
Read our 8 top tips for creating a new company website. From web design to SEO, learn how your website can stand out in the digital landscape.
11 Oct 2024